SAMA’s global and European conferences are the marquee events for surrounding yourself with like-minded colleagues, expert practitioners and industry leaders in the art and science of strategic customer relationship management. Through roughly 60 sessions led by practitioners from companies like Apple, Merck, DHL, Siemens and Zurich Insurance, plus executive keynotes and hours of the world’s best networking, SAMA’s conferences will equip you with the tools and mindset you need to transform yourself, transform your customer relationships and unlock untapped sources of value.

Whether you are new to strategic account management or just looking to maintain your competitive edge in a changing market, SAMA will help you achieve your goals by focusing not just on the what but on the how.


SAMA Pan-European Conference 15-16 March 2018
Berlin Marriott

Berlin, Germany

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SAMA Annual Conference May 21-23, 2018
Hilton Orlando Bonnet Creek

Orlando, Florida

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If you're interested in speaking at one of SAMA's conferences in 2018, please click here.

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