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About SAMA
The Strategic Account Management Association (SAMA) is a knowledge-sharing organization devoted to developing, promoting and advancing the concept of customer supplier collaboration through communities of practice. SAMA is dedicated to the professional development of the individuals and companies involved in the process of managing national, global and strategic customer relationships, and to enabling members to create greater customer value and achieve competitive advantage accordingly.
Featured Resource
Velocity Magazine, Q3/4 2011
COVER STORY "Power Growth - With Account Based Marketing". Also included - Customer-Centricity: Siemens' Cultural Centerpiece, SAM Compensation, Reflecting on Strategic Thinking
Featured Event
January 30-February 2, 2012 | SAMA University Atlanta
This SAMA U includes classes on Critical Skills for the SAM, Account Planning, Co-Creating Joint Solutions with your Customer, Using Presentations to Drive SAM and Managing Overall Business Outcomes.
