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The Strategic Account Management Association (SAMA) is a global knowledge-sharing and networking organization devoted to developing, promoting and advancing strategic customer-supplier value, collaboration and learning.
SAMA equips and enables its members to develop and deploy national, regional and global customer relationships and mutual value creation by providing:
A center of relevance – a source of knowledge, thought-leadership and case studies
A real-time knowledge network – the conduit to connect practitioners, peers, academics, subject matter experts and consulting professionals
Actionable tools, processes and experience – a source of SAM enabling tools for building organizational capabilities and promoting individual excellence in SAM process discipline and execution to enable market distinction and results
Sustainability – a longer-term orientation to creating profitable strategic relationships through “next level” practices and a standard of strategic account management competencies, skills and knowledge (e.g. CSAM – Certified Strategic Account Manager).
Strategic Account Manager Competency Assessment
SAMA’s new Competency Assessment Tool helps Strategic Account Managers understand and measure the necessary skills to work strategically with their most complex customers. By evaluating performance against a defined set of best practices, this tool helps SAMs and their manager/s build a personal development roadmap to achieve their desired results.
This year's theme – Bringing Mutual Measured Strategic Value – is directly tied to bringing growth and profitability to your customer and becoming a trusted advisor. To bring growth and profitability to your company, you must first bring them to your strategic customers. But the question of how to strategically impact your strategic customers' metrics with your value solutions still remains.
SAMA University and CSAM Program