The program is designed to be completed in as few as 12-18 months CSAM Candidates will have access to the LMS for 24 months. Extensions will be considered on a case-by-case basis.
Critical Skills for Strategic Account Managers
(2 day session)
Faculty: Revenue Storm
This course provides an introduction to the critical skills and competencies of a strategic account manager and the mindset for business, sales and financial management that differentiates a SAM from a traditional salesperson.
Leading & Managing a Multifunctional Team
Faculty: Mercuri International
This course develops strategic account managers in the essential skills for leading and managing multifunctional, and sometimes geographically remote, teams. Interactive exercises cover team leadership, influencing without authority, trust and communication, culture and coaching. Attendees will apply the relevant insights to a personal Account Team Plan.
Strategic Negotiation: Changing the Conversation from Price to Solutions
Faculty: Think! Inc.
The strategic account manager is uniquely positioned to undertake negotiations that will result in not just a good deal but a great deal. Using a current account, attendees will learn how to diagnose the underlying structure or “blueprint” of negotiation, manage highly complex negotiation, acquire power in negotiation and deal with irrational negotiation behaviors.
Buyer’s Perspective: Create, Communicate and Quantify Value for CxO Impact
(2 day session)
Faculty: Executive Conversation
This course provides a unique point of view from the other side of the desk â€“ where your customer sits. This session shares a buyer’s perspective on how investment decisions are made. You’ll gain strategies for engaging executive-level buyers and effectively positioning the business value of your solution.
Creating Joint Solutions with Strategic Customers
Faculty: The Summit Group
Value is created by delivering relevant, differentiating solutions that impact what the customer cares most about. This interactive workshop equips strategic account managers with a proven approach and tools to create collaborative, joint solutions – with the customer – that maximize business impact, increase loyalty and accelerate sustainable, profitable growth.
Keys to Effective Strategic Account Planning
(2 day session)
Faculty: Performance Methods, Inc.
Strategic account managers will discover the keys to effective strategic account planning through proven best practices and, using an active account, build a customer-focused account plan during this high-energy, interactive workshop.
Using Presentations to Drive Customer Engagement
Faculty: IMPAX Corp.
The presentation elements of the buy/sell cycle are critical to the success of strategic account relationships. To be effective the SAM has to make business presentations at all levels of the customer’s organization and at different stages of the selling and relationship management cycles. The challenge of balancing effective presentation content with professional, compelling delivery is often a deal breaker. Attendees learn how to successfully compete in a variety of business-to-business presentation situations while differentiating their company and its offering from the competition.
Managing the Overall Customer Relationship and Business Outcomes
(recommended final course)
Faculty: The Chapman Group
A strategic account manager is responsible for preserving and growing the total customer relationship. This course employs hands-on activities to cover the major areas of account performance that the SAM must successfully drive—from relationship management and leading the customer engagement process to driving internal coordination and productivity to ensure customer satisfaction and loyalty.