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Who is in charge of the care and feeding of your value proposition?
Value as a living ecosystem
This digital-only Velocity magazine article for members and subscribers asks, "Who is in charge of the care and feeding of your value proposition?" To help answer this question, writer Brian Dietmeyer of Think! Inc. explains why your value is a living, breathing thing -- an ecosystem that needs proper feeding and watering -- and how to reassess it.
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You may also be interested in:
Vital Velocity (PDF): Mettler Toledo's strategic account program--defining strategic accounts and building
a value-based program (Spring 2009)
Wake up to negotiation reality (PDF): Transform your negotiations and avoid commoditization (Summer 2007) |
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www.strategicaccounts.org
33 N. LaSalle St., Chicago, IL 60602 | ph (312) 251-3131 |
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