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Annual Conference 2012   

SAMA's 48th Annual Conference | San Diego, California |
May 6-9, 2012

Critical reflection of your organizational priorities and your top customers’ strategic goals will lead you to your next corporate and competitive growth initiatives.  Which strategies, capabilities and customer engagements will best enable your firm to realize its enterprise potential for sustainable, profitable growth?

Join us in San Diego and examine critical areas of growth opportunity.

 

Follow the links on the left to learn more about upcoming conferences and explore content from past conferences.

Register now for Upcoming Conferences with Super Early Bird Pricing!

03/11/2012 | Pan-European Conference 2012

Strategic Customer Management: The Power of Profitable Growth 11-13 March, 2012, Prague, Czech Republic

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05/06/2012 | SAMA’s 48th Annual Conference

SAMA's Annual Conference brings together the leading experts in the theory and practice of strategic account management, with sessions and forums lead by top consultants and industry leaders in companies.

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Featured Resource

Velocity Magazine, Q3/4 2011

COVER STORY "Power Growth - With Account Based Marketing".  Also included - Customer-Centricity: Siemens' Cultural Centerpiece, SAM Compensation, Reflecting on Strategic Thinking

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Featured Event

January 30-February 2, 2012 |   SAMA University Atlanta

This SAMA U includes classes on Critical Skills for the SAM, Account Planning, Co-Creating Joint Solutions with your Customer, Using Presentations to Drive SAM and Managing Overall Business Outcomes.

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