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Events Calendar
Upcoming Events
03/11/2012 | Pan-European Conference 2012
Strategic Customer Management: The Power of Profitable Growth 11-13 March, 2012, Prague, Czech Republic
05/06/2012 | SAMA’s 48th Annual Conference
SAMA's Annual Conference brings together the leading experts in the theory and practice of strategic account management, with sessions and forums lead by top consultants and industry leaders in companies.
Upcoming Learning Events
02/23/2012 | Negotiating with procurement
This interactive webinar will introduce negotiation advice for dealing with the many challenges sales professionals face when negotiating with procurement. An overview of a systematic framework for improving customer negotiation results and building better customer relationships will be shared.
03/14/2012 | SAMA Academy Prague
Join us in Prague for intensive workshops dedicated to expanding your knowledge and capabilities in strategic account management. SAMA Academy (known as SAMA University in the US) offers five of our most popular strategic account management skill–building workshops. You have the option to take classes individually or in combination. View the detailed course descriptions to see if these workshops are right for you.
03/29/2012 | The power of collaborative coaching: developing the skill set and mindset of a strategic account manager
Shakeel Bharmal, president (Canada) and director of consulting services at The Summit Group, will discuss strategic account manager competencies and a framework to evaluate skill set and mindset—and how each set differs. He will also address coaching SAMs with various developmental needs and follow-up coaching. Rod Ribeiro, manager of national accounts at Purolator Inc. who has seven SAMs reporting to him, will share his perspective on coaching’s importance, how he coaches “in the moment” in addition to formal coaching sessions and how to use questions to gain a SAM’s buy-in. Bharmal and Ribeiro encourage webinar attendees to share their own questions and experiences.
Featured Resource
Velocity Magazine, Q3/4 2011
COVER STORY "Power Growth - With Account Based Marketing". Also included - Customer-Centricity: Siemens' Cultural Centerpiece, SAM Compensation, Reflecting on Strategic Thinking
Featured Event
January 30-February 2, 2012 | SAMA University Atlanta
This SAMA U includes classes on Critical Skills for the SAM, Account Planning, Co-Creating Joint Solutions with your Customer, Using Presentations to Drive SAM and Managing Overall Business Outcomes.
