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The SAMA Live Learning Center is your online portal to educational content from many SAMA conferences and events, including this one. Video sessions from this event are available at the Live Learning Center link.
The Strategic Account Management Association's 12th Annual Pan-European Conference connects you with strategic account management industry leaders and top-level subject matter experts for three days of knowledge sharing and networking. Whether you are a new strategic account manager or an executive-level decision maker, SAMA's Pan-European Conference has sessions and roundtables dedicated to helping you achieve superior business results with your strategic customers.
"Customer Management Is Not Rocket Science...It Is Culture and Execution"
"Selling and Buying in Challenging Times"
Keynotes sponsored by
Strategic Account Manager Competency Assessment
SAMA’s new Competency Assessment Tool helps Strategic Account Managers understand and measure the necessary skills to work strategically with their most complex customers. By evaluating performance against a defined set of best practices, this tool helps SAMs and their manager/s build a personal development roadmap to achieve their desired results.
This year's theme – Bringing Mutual Measured Strategic Value – is directly tied to bringing growth and profitability to your customer and becoming a trusted advisor. To bring growth and profitability to your company, you must first bring them to your strategic customers. But the question of how to strategically impact your strategic customers' metrics with your value solutions still remains.
SAMA University and CSAM Program