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The SAMA Live Learning Center is your online portal to educational content from many SAMA conferences and events, including this one. Video sessions from this event are available at the Live Learning Center link.

The Strategic Account Management Association's 12th Annual Pan-European Conference connects you with strategic account management industry leaders and top-level subject matter experts for three days of knowledge sharing and networking. Whether you are a new strategic account manager or an executive-level decision maker, SAMA's Pan-European Conference has sessions and roundtables dedicated to helping you achieve superior business results with your strategic customers.
Keynote Speakers
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Rocco Maggiotto "Customer Management Is Not Rocket Science...It Is Culture and Execution" |
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Paula Gildert "Selling and Buying in Challenging Times" |
Keynotes sponsored by

Featured Resource
Strategic Account Manager Competency Assessment
SAMA’s new Competency Assessment Tool helps Strategic Account Managers understand and measure the necessary skills to work strategically with their most complex customers. By evaluating performance against a defined set of best practices, this tool helps SAMs and their manager/s build a personal development roadmap to achieve their desired results.
Featured Event
May 20 – 23, 2013 | 2013 SAMA Annual Conference
This year's theme – Bringing Mutual Measured Strategic Value – is directly tied to bringing growth and profitability to your customer and becoming a trusted advisor. To bring growth and profitability to your company, you must first bring them to your strategic customers. But the question of how to strategically impact your strategic customers' metrics with your value solutions still remains.









