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Excellence Plate In recognition of the quality of effort, contribution to the SAM profession and the achievement of superior business results with B2B customers, SAMA is establishing a new awards program to annually honor best practices in strategic account management.

SAMA will honor SAM leaders and practices at any stage of development, recognizing the journey required to build an agile, functional and effective organization and the changing priorities at different stages in the evolution of a successful program. Therefore, companies with SAM practices and programs at all levels of maturity are encouraged to apply for an award.

Entries for the 2014 SAMA Excellence Awards are now closed. Winners will be announced and receive their awards at the upcoming Pan European Conference (Paris, March 17-19) and 50th Annual Conference (Orlando, May 19-22)

2014 Award Categories

SAMA will accept nominated practices in any of the areas specified below, for either Account Level or Organizational Level SAM excellence.

Account Level
Execution of a strategic account plan resulting in mutual customer-supplier growth and profitability
Deployment of an executive sponsor to create C-level customer-supplier relationship strength and alignment
Organizational Level
Efficiently segmented and integrated account coverage
Selecting, developing and coaching the strategic account manager


SAMA Excellence Awards.

SAMA will select one winner in each of the annual award categories. For any category that does not receive award-winning ratings by the judges, there will be no award given.

Award-winning submissions will be published and distributed to the SAMA membership, either in Velocity® magazine and/or under separate cover.

For any questions related to the SAMA Excellence Awards, please contact Elisabeth Cornell, SAMA Chief Knowledge Officer, at cornell@strategicaccounts.org.


Award submissions will be reviewed and judged by a small panel headed by SAMA’s CEO and appointed judges from the SAMA membership.

Nominated practices will be evaluated and comparatively rated on the following primary criteria:
Measurable business impact (i.e. growth, profitability, relationship, customer satisfaction/loyalty, innovation, risk management)
Overall quality of SAM practices
Relevance and alignment to SAM objectives
Sustainability (over time)