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What is the Strategic Account Management Association?
SAMA is the strategic account management profession's only nonprofit membership dedicated to advancing the art and science of business-to-business strategic relationships between customers and suppliers. The association works with both individuals and companies to develop their professional and organizational capabilities.
Is your company already a Corporate Member of SAMA? If so, fill out this form to gain access to the site.
To join SAMA as an Individual CLICK HERE!
Why Join SAMA?
The Strategic Account Management Association is the knowledge exchange for strategic customer management. SAMA Members have access to the knowledge, networking and expertise to increase their effectiveness to grow and strengthen strategic customer relationships.
Proprietary research, articles, case studies, books and media resources covering all areas of strategic account management.
Join hundreds of SAM professionals in sessions and workshops led by top consultants and industry leaders. Share ideas, benchmark and network with experts in the theory and practice of strategic account management.
SAMA University/SAMA Academy
Intensive full-day courses with established SAM experts will expand your knowledge and capabilities to a new level of understanding.
SAMA Certification launching fall 2011!
Live hour-long presentations, delivered by subject matter experts and SAM practitioners on core SAM subjects and proven best practices.
Keep current on the issues that affect the SAM profession by reading Velocity, SAMA's print and online magazine. Each issue contains exclusive in-depth articles on topics such as negotiation, customer management, internal alignment and effective team communications.
Access to peers and experts in strategic account management practice from SAMA's vast network.
Strategic Account Manager Competency Assessment
SAMA’s new Competency Assessment Tool helps Strategic Account Managers understand and measure the necessary skills to work strategically with their most complex customers. By evaluating performance against a defined set of best practices, this tool helps SAMs and their manager/s build a personal development roadmap to achieve their desired results.
This year's theme – Bringing Mutual Measured Strategic Value – is directly tied to bringing growth and profitability to your customer and becoming a trusted advisor. To bring growth and profitability to your company, you must first bring them to your strategic customers. But the question of how to strategically impact your strategic customers' metrics with your value solutions still remains.
SAMA University and CSAM Program