SAMA is the strategic account management profession's only nonprofit membership dedicated to advancing the art and science of business-to-business strategic relationships between customers and suppliers. The association works with both individuals and companies to develop their professional and organizational capabilities.
The Strategic Account Management Association is the knowledge exchange for strategic customer management. SAMA Members have access to the knowledge, networking and expertise to increase their effectiveness to grow and strengthen strategic customer relationships.
Proprietary research, articles, case studies, books and media resources covering all areas of strategic account management.
Join hundreds of SAM professionals in sessions and workshops led by top consultants and industry leaders. Share ideas, benchmark and network with experts in the theory and practice of strategic account management.
SAMA University/SAMA Academy
Intensive full-day courses with established SAM experts will expand your knowledge and capabilities to a new level of understanding.
SAMA Certification launching fall 2011!
Live hour-long presentations, delivered by subject matter experts and SAM practitioners on core SAM subjects and proven best practices.
Keep current on the issues that affect the SAM profession by reading Velocity, SAMA's print and online magazine. Each issue contains exclusive in-depth articles on topics such as negotiation, customer management, internal alignment and effective team communications.
Access to peers and experts in strategic account management practice from SAMA's vast network.