Strategic Account Management Association (SAMA) is a unique nonprofit association focused solely on helping to establish strategic, key and global account management as a separate profession, career path and proven corporate strategy for growth.
SAMA gathers and disseminates relevant best practices and the latest innovations from the world’s top-performing strategic customer management programs that share information within the community.
SAMA members share proprietary research, articles, case studies, books and media resources covering all areas of SAM with the community.
Senior-level SAM practitioners and subject-matter experts share ideas, benchmark and network in sessions and workshops hosted across North America and Europe.
Qualified subject-matter experts provide intensive full-day courses appropriate to specific levels of SAM. These classes are designed to expand your knowledge and capabilities.
Network with more than 8,000 professionals to collaborate and learn best practices that can be applied directly to your SAM program. Referrals, recommendations and introductions can be made by SAMA staff.
Seasoned SAM professionals share critical success factors and emerging insights through in-depth articles on current topics and challenges in strategic customer management.