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Learn with SAMA
SAMA University events provide intensive, deep-dive workshops dedicated to expanding participants' knowledge and capabilities in strategic account management. Students have the option to take classes individually or in combination. SAMA U events are held in various US locations and Europe. Foundational level courses, including Certification credit* courses, are held at every SAMA U location. SAMA University in Chicago also offers courses designed for program directors and others beginning or improving a strategic account management program. SAMA University is also known as SAMA Academy in Europe and other international locations.
Upcoming SAMA University / SAMA Academy events:
SAMA Academy: March 12-14, 2013
SAMA University Conference: May 20-22, 2013
SAMA University Northeast: June 17-20, 2013
SAMA University West Coast: September 9-12, 2013
SAMA Academy: September 23-26, 2013
SAMA University Chicago: October 21-24, 2013
For more details: Certification
Strategic Account Manager Competency Assessment
SAMA’s new Competency Assessment Tool helps Strategic Account Managers understand and measure the necessary skills to work strategically with their most complex customers. By evaluating performance against a defined set of best practices, this tool helps SAMs and their manager/s build a personal development roadmap to achieve their desired results.
This year's theme – Bringing Mutual Measured Strategic Value – is directly tied to bringing growth and profitability to your customer and becoming a trusted advisor. To bring growth and profitability to your company, you must first bring them to your strategic customers. But the question of how to strategically impact your strategic customers' metrics with your value solutions still remains.
SAMA University and CSAM Program