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Learn with SAMA

SAMA University events provide intensive, deep-dive workshops dedicated to expanding participants' knowledge and capabilities in strategic account management. Students have the option to take classes individually or in combination. SAMA U events are held in various US locations and Europe. Foundational level courses, including Certification credit* courses, are held at every SAMA U location. SAMA University in Chicago also offers courses designed for program directors and others beginning or improving a strategic account management program. SAMA University is also known as SAMA Academy in Europe and other international locations.

Upcoming SAMA University / SAMA Academy events:

SAMA Academy: March 12-14, 2013
Berlin, Germany | Berlin Marriott Hotel

SAMA University Conference: May 20-22, 2013
Westin Diplomat Hotel | Hollywood, FL

SAMA University Northeast: June 17-20, 2013

SAMA University West Coast: September 9-12, 2013

SAMA Academy: September 23-26, 2013
Paris, France | Venue TBA

SAMA University Chicago: October 21-24, 2013


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Live presentations by subject-matter experts and strategic account management practitioners on core SAM topics and proven best practices. Participants get the opportunity to participate, ask questions and receive presentation materials and links to live streaming and downloadable on-demand playback of all sessions.


SAMA Certification

For more details: Certification

 

Featured Resource

Strategic Account Manager Competency Assessment

SAMA’s new Competency  Assessment Tool helps Strategic Account Managers understand and measure the necessary skills to work strategically with their most complex customers.  By evaluating performance against a defined set of best practices, this tool helps SAMs and their manager/s build a personal development roadmap to achieve their desired results.

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Featured Event

May 20 – 23, 2013 |  2013 SAMA Annual Conference

This year's theme – Bringing Mutual Measured Strategic Value – is directly tied to bringing growth and profitability to your customer and becoming a trusted advisor. To bring growth and profitability to your company, you must first bring them to your strategic customers. But the question of how to strategically impact your strategic customers' metrics with your value solutions still remains.

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SAMA University and CSAM Program

Coming up:
SAMA University Conference
Hollywood, Florida
May 20–22
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