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SAMA University events provide intensive, deep-dive workshops dedicated to expanding participants' knowledge and capabilities in strategic account management. Students have the option to take classes individually or in combination. SAMA U events are held in various US locations and will be expanding to Europe in 2012. Foundational level courses, including Certification credit* courses, are held at every SAMA U location. SAMA University in Chicago also offers courses designed for program directors and others beginning or improving a strategic account management program. SAMA University is also known as SAMA Academy in Europe and other international locations. Upcoming SAMA University / SAMA Academy events:
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Live presentations by subject-matter experts and strategic account management practitioners on core SAM topics and proven best practices. Participants get the opportunity to participate, ask questions and receive presentation materials and links to live streaming and downloadable on-demand playback of all sessions. |
SAMA CertificationSAMA will be launching the foundational level certification program starting November 2011. Partial credit courses will be offered at SAMA U West Coast in San Francisco, September 10-15, 2011. For more details: Certification |
Featured Resource
Velocity Magazine, Q3/4 2011
COVER STORY "Power Growth - With Account Based Marketing". Also included - Customer-Centricity: Siemens' Cultural Centerpiece, SAM Compensation, Reflecting on Strategic Thinking
Featured Event
January 30-February 2, 2012 | SAMA University Atlanta
This SAMA U includes classes on Critical Skills for the SAM, Account Planning, Co-Creating Joint Solutions with your Customer, Using Presentations to Drive SAM and Managing Overall Business Outcomes.









