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SAMA University
Dive deep into the best practices of strategic customer management.
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Intensive, full-day courses with established SAM experts will expand your knowledge and capabilities to a new level of understanding. Come for one to four days of concentrated knowledge building and leave with a deeper understanding and an expanded toolbox of skills.
Certification Available at SAMA University
Make the most out of your learning experience by solidifying your core knowledge in strategic account management tools and practices through SAMA's Certification program.
Find the perfect tools for you!
Course categories are based on SAMA's Knowledge Architecture and designed to help you make a more informed choice based interests and career path.
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Foundational: Focus on core strategic account manager skills for new/developing SAM professionals. |
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Advanced: Builds upon core SAM skills for intermediate to advanced strategic/global account managers with at least 3-5 years' experience. |
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SAM Program Organization Design & Management: For SAM program directors/managers as well as senior sales and marketing executives sponsoring or leading a SAM initiative. |
Featured Resource
Velocity Magazine, Q3/4 2011
COVER STORY "Power Growth - With Account Based Marketing". Also included - Customer-Centricity: Siemens' Cultural Centerpiece, SAM Compensation, Reflecting on Strategic Thinking
Featured Event
January 30-February 2, 2012 | SAMA University Atlanta
This SAMA U includes classes on Critical Skills for the SAM, Account Planning, Co-Creating Joint Solutions with your Customer, Using Presentations to Drive SAM and Managing Overall Business Outcomes.
