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Dive deep into the best practices of strategic customer management.
- SAMA University Conference:
Intensive, full-day courses with established SAM experts will expand your knowledge and capabilities to a new level of understanding. Come for one to four days of concentrated knowledge building and leave with a deeper understanding and an expanded toolbox of skills.
Certification Available at SAMA University
Make the most out of your learning experience by solidifying your core knowledge in strategic account management tools and practices through SAMA's Certification program.
Find the perfect tools for you!
Course categories are based on SAMA's Knowledge Architecture and designed to help you make a more informed choice based interests and career path.
Foundational: Focus on core strategic account manager skills for new/developing SAM professionals.
Advanced: Builds upon core SAM skills for intermediate to advanced strategic/global account managers with at least 3-5 years' experience.
SAM Program Organization Design & Management: For SAM program directors/managers as well as senior sales and marketing executives sponsoring or leading a SAM initiative.
Strategic Account Manager Competency Assessment
SAMA’s new Competency Assessment Tool helps Strategic Account Managers understand and measure the necessary skills to work strategically with their most complex customers. By evaluating performance against a defined set of best practices, this tool helps SAMs and their manager/s build a personal development roadmap to achieve their desired results.
This year's theme – Bringing Mutual Measured Strategic Value – is directly tied to bringing growth and profitability to your customer and becoming a trusted advisor. To bring growth and profitability to your company, you must first bring them to your strategic customers. But the question of how to strategically impact your strategic customers' metrics with your value solutions still remains.
SAMA University and CSAM Program