Vic is founder and president of Hunter Business Group LLC. He is nationally known for his expertise in business-to-business direct marketing and service to the nation’s leading companies. Founded in 1981, Hunter is the first consulting and service company dedicated solely to increasing the productivity of businesses by assisting them to sell products and services to other businesses, institutions, and professionals. Hunter Business Group has developed tools and processes that change the way businesses are run here in the United States, as well as in Australia, Hong Kong, Tokyo, and throughout Europe. Vic and his company remain dedicated to the development of strategic plans and program design. Actually doing the development and piloting of profitable business direct marketing programs in his own development center creates a reality check in the consulting practice.

Prior to starting his consulting business, Vic was president of Business and Institutional Furniture, a direct mail business furniture and equipment distributor in Milwaukee. Before that, Vic was Director of Marketing for a manufacturing company in Green Bay, Wisconsin. He currently serves on the Board of Directors for Wm. K. Walthers Inc., as well as the Wisconsin Presidents Organization.

Vic holds an MBA from Harvard and a BA from Purdue. He has given an Industry Expert Briefing to the Harvard first year Marketing MBA Staff, and has also been a guest lecturer at Northwestern’s Medill School and the University of Chicago Graduate Business School. He is a frequent speaker at the Direct Marketing to Business Conferences, the NCDM, and the DMA Business-to-Business Conferences. Vic is a member of the DMA Business-to-Business Segment Advisory Council and also serves on the Board of Directors for SAMA (Strategic Account Management Association).

Vic is the author of Business to Business Marketing: Creating a Community of Customers, which provides a comprehensive model for doing business in the new customer-focused environment and the practical guidance for implementing profitable, customer-driven marketing programs.