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Strategic Account Management Association Who We Are
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| Founded in 1964 and with over 3,000 current members,
SAMA attracts the strategic customer management profession’s most influential
decision-makers. Over the past 43 years, the association has earned
the reputation of being the SAM profession’s knowledge leader, providing
members with the high quality resources, training and networking opportunities
needed to succeed. We invite you to read the information below and
explore our Web site to learn how SAMA’s many products and services
can help you exceed your goals as a SAM professional. |
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Mission Statement
The Strategic Account Management Association (SAMA) is a knowledge-sharing organization devoted to developing, promoting and advancing the concept of customer supplier collaboration through communities of practice. SAMA is dedicated to the professional development of the individuals and companies involved in the process of managing national, global and strategic customer relationships, and to enabling members to create greater customer value and achieve competitive advantage accordingly.
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Products and Services
SAMA is the strategic account management
profession’s leading source of comprehensive trend and research
information. The association provides its members with the training,
knowledge and networking opportunities required to successfully
manage strategic account programs.
Conferences / Meetings: SAMA’s conferences
and seminars provide strategic customer management professionals
with unique and valuable training opportunities. Please visit the
Meetings
page for detailed information on these and other SAMA events.
- The Annual Conference, held each May,
is the association’s signature event, bringing together over
1,000 SAMs to share best practices, learn new tools and network
with peers.
- The Pan-European Conference is customized
to meet the unique needs of strategic / global account management
professionals working in the diverse European cultural environment.
- SAMA University offers skill-building
workshops in an interactive learning environment, taught by some
of the best trainers and consultants in the world. They will deliver
practical information and provide tools that you can use immediately
to improve your program as well as your personal skills.
- The Annual Executive Leadership Symposium
is designed to provide a unique forum for leaders of strategic
account programs to discuss common issues, share experiences,
debate controversial problems and develop capabilities to improve
their own effectiveness. This event is restricted to genuine peers—executives
with general management responsibility for key customer initiatives
and overall corporate strategy.
Knowledge Resources: To provide members
with the high quality and cutting-edge information they need, SAMA’s
Department of Member Services is constantly scanning the
global SAM landscape and making findings available to members. The
association’s online library is available 24 hours a day,
containing all past issues of Velocity™, Focus: Europe, Focus: Teams, Focus: Account Manager,
Research Briefs, Best Practices, Case Studies and much more. Please
visit the Knowledge
Resources pages for details on these and other SAMA educational
offerings.
Networking Opportunities: SAMA understands
the importance of building a strong peer network to share ideas, challenges
and solutions. All educational events therefore provide attendees with
many networking opportunities.
SAMA has a tremendous amount to offer SAMs and
GAMs, but don’t just take our word for it. Listen to what a SAMA member
has to say about the association:
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Fax:
312-251-3132