| FEATURED BOOKS |
| Kjell Nordström and Patrick Lencioni were recently selected to keynote SAMA's 42nd Annual Conference due to their thought leadership. Check out their most recent publications! |
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Kjell Nordström
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Patrick Lencioni
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| MOST RECENTLY PUBLISHED |
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Noel Capon, Dave Potter and Fred Schindler
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Richard Tyler |
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Brian J. Dietmeyer and Rob Kaplan
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Kari Kaario, Risto Pennanen, Kaj Storbacka, and Hanna-Leena Makinen
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| SAMA BOOKS |
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Jane Helsing, Barbara Geraghty and Lisa Napolitano
SAMA’s best-selling book deals with creating real impact for your customers AND your own company in the absence of authority. Written for individuals at the customer interface, this book also contains specific messages aimed toward the various decision-makers in your firm responsible for setting broad strategy and policy. It will help you establish the ability to impact the areas of your organization that touch the customer, regardless of your level of authority.
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Kevin Wilson, Tony Millman, Dan Weilbaker
& Simon Croom
SAMAs global account management
ground-breaking publication
reveals years of collective GAM research by some of the professions
most respected thought leaders. |
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Roger Dow, Lisa Napolitano, & Mike
Pusateri
Trust is something no amount of money or
resources can buy; therefore it is a source of competitive
advantage1 available to any party willing to adopt the
appropriate mindset. What this book will show is that Trust
is a critical
component in any strategic alliance. |
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Ginger Conlon, Lisa Napolitano, &
Mike Pusateri
Unlocking Profits is an introduction
to Key Account Management with individual chapters authored
by selected academics, journalists and senior company executives.
Understand the circumstances and strategies surrounding dramatic
implementation of key account programs at Kodak, Procter &
Gamble, UPS and Boise Cascade Office Products. |
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