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We feel the following books are valuable to SAM professionals. This list is not comprehensive but is a good start no matter your role or sophistication level.

Interested in submitting a book review for Velocity®? Contact Associate Editor Greg Bartlett at bartlett@strategicaccounts.org or 312-251-3131 x31.

Note: Click book titles to purchase

FEATURED BOOKS
Kjell Nordström and Patrick Lencioni were recently selected to keynote SAMA's 42nd Annual Conference due to their thought leadership. Check out their most recent publications!

Karaoke Capitalism: Management of Mankind

Kjell Nordström

Silos, Politics and Turf Wars

Patrick Lencioni

MOST RECENTLY PUBLISHED

Managing Global Accounts

Noel Capon, Dave Potter and Fred Schindler

Conversations on Customer Service and Sales

Richard Tyler

Strategic Negotiation

Brian J. Dietmeyer and Rob Kaplan

Selling Value

Kari Kaario, Risto Pennanen, Kaj Storbacka, and Hanna-Leena Makinen

SAMA BOOKS
Impact Without Authority Harnessing Global Potential The Trust Imperative Unlocking Profits

IMPACT Without Authority: How to Leverage Internal Resources to Create Customer Value

Jane Helsing, Barbara Geraghty and Lisa Napolitano

SAMA’s best-selling book deals with creating real impact for your customers AND your own company in the absence of authority. Written for individuals at the customer interface, this book also contains specific messages aimed toward the various decision-makers in your firm responsible for setting broad strategy and policy. It will help you establish the ability to impact the areas of your organization that touch the customer, regardless of your level of authority.


Harnessing Global Potential: Insights Into Managing Customers Worldwide

Kevin Wilson, Tony Millman, Dan Weilbaker & Simon Croom

SAMA’s global account management ground-breaking publication reveals years of collective GAM research by some of the profession’s most respected thought leaders.


The Trust Imperative: The Competitive Advantage of Trust Based Business Relationships

Roger Dow, Lisa Napolitano, & Mike Pusateri

Trust is something no amount of money or resources can buy; therefore it is a source of competitive advantage1 available to any party willing to adopt the appropriate mindset. What this book will show is that Trust is a critical component in any strategic alliance.


Unlocking Profits: The Strategic Advantage of Key Account Management

Ginger Conlon, Lisa Napolitano, & Mike Pusateri

Unlocking Profits is an introduction to Key Account Management with individual chapters authored by selected academics, journalists and senior company executives. Understand the circumstances and strategies surrounding dramatic implementation of key account programs at Kodak, Procter & Gamble, UPS and Boise Cascade Office Products.

ALSO RECOMMENDED
CLICK ICON TO READ BOOK REVIEW * denotes SAMA Member
** denotes SAMA Keynote Speaker
 

Realizing the Promise of Performance Management
Robert W. Rogers*

2004
 

Strategic Supply Chain Management
Shoshana Cohen and Joseph Roussel

2004

Presentations: How to Calm Down, Think Clearly and Captivate Your Audience
David G. Lee and Kristie J. Nelson-Neuhaus

2003

It’s Alive: The Coming Convergence of Information, Biology and Business
Christopher Meyer and Stan Davis

2003
 

The Seven Keys to Managing Strategic Accounts
Sallie Sherman, Joseph Sperry and Samuel Reese

2003

The Relationship Advantage: Become a Trusted Advisor and Create Clients for Life
Sam Barcus and Tom Stevenson

2003
 

The Five Dysfunctions of a Team
Patrick Lencioni**

2003
Beyond Selling Value A Proven Process To Avoid the Vendor Trap
Mark Shonka* and Dan Kosch*
2002
  Grow Your Own Leaders
Audrey Smith, William Byham and Matthew Paese
2002
  Key Account Management and Planning: The Comprehensive handbook for Managing Your Company’s Most Important Strategic Asset
Noel Capon*
2001
  21 Leaders for the 21st Century: How Innovative Leaders Manage in the Digital Age
Charles Hampden-Turner & Fons Trompenaars
2001
  Successful Global Account Management
Kevin Wilson, Nick Speare, with Sam Reese
2001
  Building Cross-Cultural Competence – How to Create Wealth from Conflicting Values
Charles Hampden-Turner & Fons Trompenaars
2000
  Trusted Partners: How Companies Build Mutual Trust and Win Together
Jordan D. Lewis
2000
 

Successful Executives Handbook
Susan Gabelein, Kristie J. Nelson-Neuhaus and Elaine Sloan

1999
 

Voices into Choices: Acting on the Voice of the Customer
Gary Burchill and Christina Hepner Brodie

1997
 

The Leader as Coach: Strategies for Coaching and Developing Others
David B. Peterson* and Mary Dee Hicks

1996
   
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