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Accelerating customer decision making through rigorous business assessments

A case study of how SAMs at National Instruments moved from a mindset based on helping customers achieve technical success to one based on helping them achieve business success.

Author(s): Nicolas Zimmerman, Editor-in-Chief, SAMA

Publication Date: 1/24/2018

Resource Type: Velocity magazine

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Price: Non-Member - $10.00 | Individual Member - $0.00 | Corporate Member - $0.00

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