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Building a SAM program from the ground up at Johnson Controls

Johnson Control's market analysis and voice-of-the-customer assessment of the overall effectiveness of its sales and delivery model resulted in a SAM program that within two years of inception became one of its four strategic growth platforms.

Author(s): By Katrina Lidell, Vice President of Enterprise Accounts, Johnson Controls, and Randy Lewis, Director of Enterprise Accounts, Johnson Controls

Publication Date: 9/17/2016

Resource Type: Velocity Magazine

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