The authors describe their Excellence Award-winning journey from being a product-focused company to a customer-focused organization, the obstacles encountered, the role of executive support in overcoming these and the business results achieved.
Author(s): Valerie Butt, Global Head of Customer, Distribution and Ron Davis, EVP - Global Customer Management, Zurich Commercial Insurance
Publication Date: 1/31/2017
Resource Type: Velocity magazine
Subject Tags: Mature SAM Programs;SAM Program Case Studies
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