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Leading cultural change in SAM

The authors describe their Excellence Award-winning journey from being a product-focused company to a customer-focused organization, the obstacles encountered, the role of executive support in overcoming these and the business results achieved.

Author(s): Valerie Butt, Global Head of Customer, Distribution and Ron Davis, EVP - Global Customer Management, Zurich Commercial Insurance

Publication Date: 1/31/2017

Resource Type: Velocity magazine

Subject Tags: Mature SAM Programs;SAM Program Case Studies

Price: Non-Member - $10.00 | Individual Member - $0.00 | Corporate Member - $0.00

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