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Monetizing customer experience

This article defines customer experience, explains the value of investing in it and presents a framework for measuring its impact on business growth and profitability.

Author(s): By Janet LeBlanc, President, Janet LeBlanc + Associates Inc.

Publication Date: 9/17/2016

Resource Type: Velocity Magazine

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Price: Non-Member - $0.00 | Individual Member - $0.00 | Corporate Member - $0.00

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Monetizing customer experience

SAMA s 43rd Annual Conference, "From Strategy to Execution: What It Takes to Succeed in Strategic Accounts," was held May 6 to 9 in Dallas. This CD contains presentation materials from more than 50 breakout sessions and is offered at a discount price to the conference s attendees. (Please note that SAMA verifies record of registration.) This content-rich resource provides more practical tools and materials about SAM than any other single resource available. For a full list of session titles please refer to your conference materials or contact SAMA.

Author(s):

Publication Date: 5/6/2007

Resource Type: Velocity magazine

Subject Tags: Cultural Issues;Internal Alignment

Price: Non-Member - $30.00 | Individual Member - $30.00 | Corporate Member - $30.00

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