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Strategic reflections: Passing the price gauntlet with strategic accounts

The author cautions against discounting too soon or too often, practices that erode trust, and advises defending price with value, including creating tradeoffs in exchange for any discounts.

Author(s): By Dr. Reed K. Holden, Founder, Holden Advisors Speaker/Author

Publication Date: 9/17/2016

Resource Type: Velocity Magazine

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