This first article in a five-part series covers the impact of digital technologies on SAM strategy and business models.
Author(s): Kaj Storbacka Professor, Markets and Strategy Graduate School of Management University of Auckland and Elisabeth Cornell Senior Knowledge Content Developer Strategic Account Management Association
Publication Date: 6/1/2017
Resource Type: Velocity magazine
Price: Non-Member - $10.00 | Individual Member - $0.00 | Corporate Member - $0.00