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The Digitalization Drive Part 1 - The impact of digital technologies on SAM strategy and business models

This first article in a five-part series covers the impact of digital technologies on SAM strategy and business models.

Author(s): Kaj Storbacka Professor, Markets and Strategy Graduate School of Management University of Auckland and Elisabeth Cornell Senior Knowledge Content Developer Strategic Account Management Association

Publication Date: 6/1/2017

Resource Type: Velocity magazine

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