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On-demand webinar: creating and presenting customer-specific value propositions--Part 1
Author: Dave Cusdin, Mercuri International Group
Webinar | October 13, 2010
Customers expect suppliers to offer highly specific value propositions, yet many suppliers find them difficult to develop and deliver. This webinar will teach a proven process for the creation of value propositions specifically tailored to the most strategic customers. By the end attendees will understand a new approach to presenting and validating their unique value to the customer.
Topics include:
- Accurately assess your customer relationships prior to developing value propositions
- Align the right supplier values with the right people at the right levels within the customer's organization
- Present and validate your unique value to the customer
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