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On-demand webinar: management imperatives for planning an effective strategic accounts program--a blueprint for success (second in a four-part series)
Author: Michael Stevens, Performance Methods Inc.
Webinar | December 14, 2010
A successful strategic account management program provides a coherent structure and processes for an aligned implementation of an enterprise strategy for managing and growing a company's strategic customers. This four-part webinar series combines thought leadership with practical application, work group experience and insights to accomplish the four critical pillars of your SAM initiative: define, design, develop and deploy.
Topics in Part 2 (design) include:
- Multi-level assessment
- Account business planning
- Opportunity planning
- Alignment (internal and external)
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Strategic Account Manager Competency Assessment
SAMA’s new Competency Assessment Tool helps Strategic Account Managers understand and measure the necessary skills to work strategically with their most complex customers. By evaluating performance against a defined set of best practices, this tool helps SAMs and their manager/s build a personal development roadmap to achieve their desired results.
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