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On-demand webinar: management imperatives for planning an effective strategic accounts program--a blueprint for success (second in a four-part series)
Author: Michael Stevens, Performance Methods Inc.
Webinar | December 14, 2010
A successful strategic account management program provides a coherent structure and processes for an aligned implementation of an enterprise strategy for managing and growing a company's strategic customers. This four-part webinar series combines thought leadership with practical application, work group experience and insights to accomplish the four critical pillars of your SAM initiative: define, design, develop and deploy.
Topics in Part 2 (design) include:
- Multi-level assessment
- Account business planning
- Opportunity planning
- Alignment (internal and external)
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