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Book Review: CoDestiny--Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs
Author: John F. Gardner, senior vice president of the global strategic accounts program, Emerson Process Management
Velocity Magazine | May 15, 2011
If you are a global strategic account manager, executive in charge of strategic accounts, educator in strategic account management or business leader looking for growth strategies, then a must-read is "CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs" (Greenleaf Book Group Press, 2010). Written by the co-founders of the consultancy Blue Canyon Partners Inc., George F. Brown Jr. and Atlee Valentine Pope, this strategy book is filled with case studies, compelling concepts and a strong set of tools to help you find ways to bring value to your customer and maximize your return at the same time.
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