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Customer centricity: Siemens' cultural centerpiece--an interview with Peter L?scher, president and chief executive officer
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Velocity Magazine | September 30, 2011
Siemens AG won SAMA's award for 2011 Program of the Year. Peter L?scher, Siemens' president and chief executive officer, spoke to Velocity and SAMA's Bernard Quancard about customer centricity.
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