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Building a High-Impact Executive Sponsor Program (HP)
Author: Andrew Duffett, HP; Elizabeth Strong, Performance Methods, Inc.
Presentation Handout | May 15, 2011
An executive sponsor is a strong customer advocate, a catalyst for growth and a critical member of the extended account team. Hear how HP has evolved its executive sponsor program into a structured, measured and dynamic initiative that engages executive sponsors in strategic accounts, driving increased customer loyalty and long-term strategic growth. Learn how to: * The building blocks of a high-impact executive sponsor program * How to help your strategic account managers leverage the executive sponsor to develop deep executive-level customer relationships and winning growth strategies * How to avoid the most common pitfalls * Best practices for expanding and developing your program
Available to SAMA members only
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