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Co-Creating Business Value With Your Customer
Author: Philip Styrlund, The Summit Group
Presentation Handout | May 15, 2011
This session will help you design solutions that align directly with the customer's business objectives. This is accomplished by deepening insights and understanding business drivers, customers' needs and the value your customers seek to extend to their customers. Focus on expanding collaborative relationships to proactively create relevant solutions, communicate compelling, distinctive value propositions and deliver higher-order customer value. Learn how to: * Gain access to and engage customer executives * Creatively develop and articulate value propositions that leverage the entire asset base of your organization into the offer * Explore the meaning of customer initiatives and proactively introduce creative sales solutions * Leverage your organization to facilitate customers' success
Available to SAMA members only
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