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Co-Creating With Your Strategic Customers: a Step-by-Step Process
Author: Francis Gouillart, Experience Co-Creation Partnership
Presentation Handout | April 25, 2010
This workshop will introduce the principles of co-creation as a transformative corporate and personal development strategy. Through case studies, you will understand and apply co-creation as a driver of complex value chains involving multiple parties. You will learn: * Key structural co-creation principles and areas of focus in the business-to-business world * A 10-step analytical framework for co-creation * How to apply a co-creation framework in breakout groups using live case studies
Available to SAMA members only
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