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Company Alignment: The Critical Role of the Central SAM/GAM Programme Office (PANEL ROUNDTABLE)

Author: Michael Moorman, ZS Associates; Ron Davis, Zurich Insurance Company Ltd.; Francoise Nie, Alstom; Michael Wiedemann, DHL Global Customer Solutions

Presentation Handout  |  March 31, 2011

Company-wide alignment for strategic accounts is a very complex objective, frequently attempted across a highly matrixed environment. Due to all the moving parts touching a customer that resides within different countries, business units and functions, enterprise alignment can be an elusive achievement if it is not championed by a central group or office providing leadership, management and operational support. In this session, practitioners from different firms and industries have the opportunity to discuss what are the best approaches and practises for achieving company alignment essential to meeting the demands and requirements of key and global customers. Learn how to: * What are the key processes (pricing, resource allocations, budget discussions, etc.) that necessitate solid alignment? * How does and how should the central office facilitate the efficient management of these key processes? * What are the key hurdles and issues, with examples of how the central office actions have helped in resolving them? * How can/should the C-level ensure full support to the central office and boost the C-level?s facilitating role?

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