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Cushman & Wakefield Investors: Getting Started With SAM
Author: Paula Viner, Cushman & Wakefield Investors; Edmund Bradford, Market2win
Presentation Handout | February 28, 2010
Can strategic account management be applied to a business where relationships are secondary to performance? Absolutely! In 2008 Cushman & Wakefield Investors launched their Managing Key Clients programme. The programme has introduced new ways of approaching client strategy which have proved to be very successful in helping the company stay focused during massive industry turbulence. This session will help all organisations attempting to get SAM started (or re?started) in a challenging environment. You will learn: * Applying a change management approach to win hearts and minds * The key steps to invest in during the first year * The key tools to give your SAM Programme an early boost
Available to SAMA members only
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