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Deloitte: Account Marketing-the Next Step in SAM
Author: Stephen Smith, Deloitte; Lisa Jepsen-Lozano, Deloitte & Touche
Presentation Handout | April 25, 2010
How can strategic account managers and SAM program leaders use a targeted marketing effort to enhance customer management? Discover-marketing creates opportunities for more strategic conversations and raises the value of the brand proposition. Learn whether this approach can work in your environment, and see what it takes to make it successful. You will learn: * Business drivers?why they're critical * The evolution of account marketing within the context of a SAM program * The benefits of account marketing on account teams * The lessons learned: what has worked and what hasn't worked * Whether an account marketing approach will work in your environment and what it takes to be successful * How to chart a course for the future
Available to SAMA members only
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