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Discover New Markets Together With Your Customers (SIEMENS CASE)
Author: Martin Flurschuetz, Siemens
Presentation Handout | March 24, 2011
In a world where a powerful key account management strategy is increasingly important, the solid basis for successful business development still necessitates the right products and solutions. That requires customer-centric engineering and development, with a focus on the envisaged markets and their specifics. Learn how to: * Approach ideas for innovation by co-generation * Understand the elements of successful co-generation projects * Identify ways to develop products for emerging markets * Model best practise through examples and their reasons for success
Available to SAMA members only
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