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Elements of Strategic Account Management
Author: Bernard Quancard
Presentation Handout | February 28, 2010
In this session Bernard Quancard will discuss the knowledge building blocks that everybody ? from the beginning account manager to the seasoned SAM executive ? should understand in order to produce dynamic results for their customers in challenging times. You will learn: * A framework for making decisions around all aspects of strategic account management * How to assess the current state of one's own SAM expertise * An overview of cutting?edge emerging issues in SAM, as reported by SAMA corporate member companies
Available to SAMA members only
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