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Enabling Business Through an Enterprise Social Network (Microsoft)
Author: Rick Marcet, Microsoft Corporation
Presentation Handout | May 15, 2011
The use of social networks to drive customer reach forms an integral part of any successful sales and market strategy. This session will explore how Microsoft utilizes an internally developed social networking platform to create energy and collaboration dynamics across its geographically and culturally diverse enterprise global sales force. Learn how to: * Getting from "cool" to "cool value" * Just-in-time collaboration * From siloed teams to dynamic community groups and virtual "villages" * Strengthening community leadership
Available to SAMA members only
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