RSS
FIND A RESOURCE
I am looking for:
How to Make Strategic Customer-Supplier Relationships Work in China: Accounting for the Key Differences in Business Processes and Culture
Author: Guy Bouchet, Bouchet & Co.
Presentation Handout | April 5, 2011
Effective strategic customer management depends on many elements. Most of the key elements, including value selling, establishing the most relevant strategic relationships, and the ability to manage global teams/multifunctional teams, will depend significantly on key contextual elements such as business processes and culture. To be successful in China, one has to understand all the key differences and how they impact a company's ability to drive successful strategic customer relationships. Learn how to: * How business processes and practises differ in China vs. the West * How to understand cultural differences and integrate them into your global account management initiative * The major success factors as well as common mistakes Western companies make in doing business in China * What are the keys to successfully executing global account strategies?
Available to SAMA members only
Please Leave a Comment
Featured Resource
Strategic Account Manager Competency Assessment
SAMA’s new Competency Assessment Tool helps Strategic Account Managers understand and measure the necessary skills to work strategically with their most complex customers. By evaluating performance against a defined set of best practices, this tool helps SAMs and their manager/s build a personal development roadmap to achieve their desired results.
Featured Event
June 18-21, 2012 | SAMA University Northeast
Intensive, full-day courses with established SAM experts will expand your knowledge and capabilities to a new level of understanding. Come for one to four days of concentrated knowledge building and leave with a deeper understanding and an expanded toolbox of skills.
