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Increase Profits Through Value-Based Pricing Strategies: A CEO View of Best Practices and Successful Implementations (Ardex)
Author: Stephan Liozu, Ardex Americas
Presentation Handout | May 15, 2011
Value-based pricing is by far the most innovative and effective approach for increasing a firm's profitability. This session will compare the three pricing orientations in B2B markets (cost, competitors and customer value) and share how Ardex Americas, a leader in a differentiated and premium segment, is moving toward value-based pricing and leading the organizational transformation. Learn how to: * Empirical B2B research on companies that successfully completed the transition to value-based pricing * Assessing customer value and translating that value into price * Internalizing value-based pricing?implications for SAMs and GAMs (capabilities, methods, frames of references, team approach, etc.) * Ardex Americas?CEO insights on organizational transformation and the SuperFlow product launch
Available to SAMA members only
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