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Innovation as a Differentiator (CHEP)
Author: Matt Thielmann, CHEP; Dennis Raffa, CHEP; Ken Evans, Critical Path Strategies
Presentation Handout | May 15, 2011
Having an intimate knowledge of your customer's requirements drives innovation. A free-flowing exchange of information allows you to jointly design, test-drive and validate new offerings and improve existing ones. Collaborating on continuous improvement is a competitive advantage for you and your customer. Learn how to: * Drive innovation and investment toward common goals with your customer * Leverage customer give-and-take to generate new product/service ideas * Mitigate risk through collaborative problem-solving * Scale innovative solutions around the globe
Available to SAMA members only
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