RSS
FIND A RESOURCE
I am looking for:
Introduction to Strategic Account Management
Author: Bernard Quancard, SAMA
Presentation Handout | April 25, 2010
If you and/or your company are new to the practice of strategic account management (SAM), this special session will give you a framework and point of perspective for your entire conference experience. SAMA CEO Bernard Quancard explains why SAM is a corporate rather than sales strategy, and what makes a customer "strategic". Learn how the practice of SAM evolved--from both practical necessity and as the means to ensure future organic growth and profitability. And, what it takes to change your and your company's mindset from an internal or product-focus to an external, customer-focus.
Available to SAMA members only
Please Leave a Comment
Featured Resource
Strategic Account Manager Competency Assessment
SAMA’s new Competency Assessment Tool helps Strategic Account Managers understand and measure the necessary skills to work strategically with their most complex customers. By evaluating performance against a defined set of best practices, this tool helps SAMs and their manager/s build a personal development roadmap to achieve their desired results.
Featured Event
June 18-21, 2012 | SAMA University Northeast
Intensive, full-day courses with established SAM experts will expand your knowledge and capabilities to a new level of understanding. Come for one to four days of concentrated knowledge building and leave with a deeper understanding and an expanded toolbox of skills.
