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Introduction to Winning With Customers: How to Quantify & Improve Your Differential Value Proposition
Author: Jerry Alderman, Valkre Solutions; Mitchell Lederer, Valkre Solutions
Presentation Handout | May 15, 2011
Leading B2B companies focus on making their customers more money than their competitors and getting their fair share, otherwise known as winning with customers. Do your customers make more money doing business with you? Learn about an economically rigorous customer conversation quantifying your differential value proposition from your customer's perspective and providing a win-win road map for growth. Learn how to: * Transform customer conversations from tactical to collaborative * Quantify how you make your customer more money than your competitors * Understand your customer's perspective on how to make the customer more money today and in the future * Improve planning and execution with various types of customers
Available to SAMA members only
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