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Leading Strategic Growth Initiatives
Author: Philip Styrlund, The Summit Group
Presentation Handout | April 25, 2010
The workshop offers a world-class value generation process for SAMs and cross-functional go-to-market teams to lead and win major business opportunities. It will explain how leading companies have adopted this approach to accelerate and manage their strategic growth initiatives. You will learn: * How to secure alignment with key customer value drivers * How to develop bundled solutions leveraging your company's core competencies and cross-organization resources * A framework to create and articulate a differentiating value proposition * How to identify competitive vulnerability * Ways to protect margins and enhance relationships with key customers * How to use the "growth initiative storyboard" to capture account knowledge, articulate strategy, align resources and develop an enterprise action plan for success
Available to SAMA members only
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