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Owens Corning: Winning With Customers-How Do You Know If Your Customers Are Making Money Doing Business With You?
Author: Bob Harlan, Owens Corning; Jerry Alderman, Valkre; Christian Nolte, Owens Corning Masonry Products LLC
Presentation Handout | April 25, 2010
Owens Corning has developed a unique system for managing customer value, resulting in winning several customer awards and gaining significant increases in wallet share at corporate accounts. In this session, Owens Corning shares success stories for creating measurable customer value and continuously improving the value of its products and services. You will learn: * Transform customer conversations from tactical to collaborative * Collect and manage a new and powerful metric for measuring customer value * Get the entire organization involved and engaged in a data driven customer discussion * Improve execution with various types of customers * Speed up the allocation of resources to your customer accounts using a common language * Improve the effectiveness of the national account team in a tough market
Available to SAMA members only
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