RSS
FIND A RESOURCE
I am looking for:
Proven Strategies to Build or Repair Account Relationships and Drive Account Growth
Author: Phil Bounsall, Walker; Jeff Marr, Walker
Presentation Handout | April 25, 2010
This session shares practices that have strengthened customer loyalty based on fresh research and cases from leading companies. Audience exercises include self-assessments comparing personal traits to those of customer loyalty leaders and a discussion of best practices implied by the findings. You will learn: * The traits of top companies that have strategic customer loyalty * Ways to grow account spend and share of wallet despite strong competition * Proven ways that damaged account relationships can be salvaged, including fighting through customer-side personnel changes * How the benchmarks compare to your own practices and your planned adjustments that should pay off in meeting your goals * The most commonly overlooked steps/mistakes that detract from customer loyalty
Available to SAMA members only
Please Leave a Comment
Featured Resource
Strategic Account Manager Competency Assessment
SAMA’s new Competency Assessment Tool helps Strategic Account Managers understand and measure the necessary skills to work strategically with their most complex customers. By evaluating performance against a defined set of best practices, this tool helps SAMs and their manager/s build a personal development roadmap to achieve their desired results.
Featured Event
June 18-21, 2012 | SAMA University Northeast
Intensive, full-day courses with established SAM experts will expand your knowledge and capabilities to a new level of understanding. Come for one to four days of concentrated knowledge building and leave with a deeper understanding and an expanded toolbox of skills.
