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Roundtable: What Makes a SAM a SAM?
Author: LaVon Koerner, Revenue Storm
Presentation Handout | April 25, 2010
This session will explore the truth about what it takes to be a strategic account manager and what kind of person you have to be to succeed in this role, uncovering the good, bad and ugly in the world of being a SAM. New and developing SAMs are invited to attend. Plan to participate in the discussion! You will learn: * The difference between a strategic account manager and a salesperson * The attributes necessary for successfully fulfilling the responsibilities of a SAM * How to better assess your own situation and potential as a SAM * Why super salespeople don't always make the best SAMs
Available to SAMA members only
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