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SAMs & Senior Executives: a Field-Level View of Executive Sponsorship
Author: Dennis J. Chapman, The Chapman Group; Chris Morrison, Nalco Company; Mary Kay Kaufman, Nalco Company; Mike Bukovitz, Schneider Electric; Tyrone Morris, Xerox; Mike McCool, Freeman Co.
Presentation Handout | May 15, 2011
The company's executive sponsor plays a vital role on the account team in strengthening the C-level customer relationship and improving access, speed and account penetration. Join this open panel discussion with experienced strategic/global account managers and executive sponsors to better understand how to leverage the powerful resource of an executive sponsor. Learn how to: * Be an effective SAM in driving and leading executive involvement * Define the role and accountability of the executive sponsor on the account team * Strategize executive-to-executive relationships within strategic accounts * Incorporate and leverage executive sponsor activity for major initiatives
Available to SAMA members only
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