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Selling the Value of Social Software Adoption in the Enterprise (IBM)
Author: Anna Dreyzin, IBM
Presentation Handout | May 15, 2011
How do we get employees to use company social software? What are the pains that using an internal social networking system helps fix? IBM shares the experience acquired from the planning and implementation of its social software adoption program as well as the results being achieved. Learn how to: * Lessons learned from the social software implementation * Considerations and the learning required to implement * The impact on advocacy and task productivity and the value of transformation
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