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Strategic Thinking: the Essential Ingredient of a Strategic Account Manager
Author: Philip Styrlund, The Summit Group; James Robertson, The Summit Group; Shakeel Bharmal, The Summit Group
Presentation Handout | May 15, 2011
The essence of SAM is to develop a long-term, strategic relationship with customers who are central to the future success and growth of their company. To do so requires the attribute and skill of strategic thinking. This interactive session will help you break down both the framework and tools you will need to elevate your strategic thinking. Learn how to: * Extend the business relationship horizon of time by considering both the current situation and future scenarios * Generate superior insights into value chain and customer business drivers * Make strategic choices to bring intense focus on the right opportunities and leverage enterprise-wide resources * Assess the relative competitive strength of the customer's value proposition
Available to SAMA members only
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Strategic Account Manager Competency Assessment
SAMA’s new Competency Assessment Tool helps Strategic Account Managers understand and measure the necessary skills to work strategically with their most complex customers. By evaluating performance against a defined set of best practices, this tool helps SAMs and their manager/s build a personal development roadmap to achieve their desired results.
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