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The Future of Customer Briefing Centers and Collaboration in the Age of the Live Web and the 3-D Web
Author: Anders Gronstedt, Gronstedt Group Inc.
Presentation Handout | April 25, 2010
How do you showcase solutions and facilitate executive conversations with clients who work from coffee shops, kitchen tables and offices around the globe? They want to be engaged, in control and part of the storyline. Forward-looking companies bet that strategic account management's future won't be built on flat, static Web pages but rather in the dynamic real-time conversations of the live Web and traversable 3-D spaces of virtual worlds. You will learn: * Chuck Hamilton leads virtual world strategy for the Center for Advanced Learning at IBM. He will appear virtually through Second Life to discuss how IBM collaborates with account teams and customers in the 3-D virtual world of Second Life. For the previous two years Chuck led the Learning and New Media Program for the IBM 3-D Internet Group as well as IBM Learning's entry into virtual worlds known as the IBM@PLAY program. * David B. McNeill, Certified Executive Program Manager, ibm.com 3-D Internet Program, will also participate virtually to give us a tour of IBM's Green Data Center and discuss how the interactive demo center is used to showcase IBM's green technologies to customers and other stakeholders. The Green Data Center is the most visited attraction of IBM's 50-some islands in Second Life. * Anders Gronstedt and his virtual guest panel will facilitate a conversation about how companies are using these and other real-time Web applications to add value and engage with customers and their account mangers.
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