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Free on-demand webinar: diagnosing your company's barriers and obstacles to strategic/key account execution

Author: Bernard Quancard, president and chief executive officer, SAMA

Webinar  |  September 21, 2011

Annual complimentary webinar led by Bernard Quancard, President & CEO, SAMA

Featured panelists include: Ron Davis, EVP, Head of Customer Management and Cross-Sell Director, Zurich Financial Services Group; Hajo Rapp, SVP Account Management & Market Development, Siemens AG, Dietmar Steinbach, VP Key Accounts, Nexans, and Phil Styrlund, CEO, The Summit Group

Business results through efficient strategic account execution require talent, organizational enablers and the maximum removal of barriers and obstacles.  In this session, based on a session delivered at the 2011 Pan European Conference in March 2011, SAMA CEO Bernard Quancard will provide a holistic view of the critical enablers of successful strategic/global account organizations and moderate a discussion of four enablers where companies may stumble due to common organizational barriers and obstacles.  The featured panelists will tackle these barriers and share concrete examples of how their company and/or others have been able to address them.

The four SAM/GAM organizational enablers include:

·         C-level engagement

·         Account selection and de-selection

·         Internal alignment and complexity of the organization

·         Selecting and developing strategic account manager talent

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