Strategic Account Management Association (SAMA)

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• All Resources
• Free Resources
• Essentials of SAM
  (253)
  • Understanding Organizational Priorities
    • Customer knowledge
    • Company knowledge
    • Industry knowledge
  • Strategic Account & Opportunity Planning
  • Strategic Thinking
  • Financial Business Acumen
  • Value analysis and opportunity insight
  • Joint Solution Development, Co-Creation & Reaching Agreement 
    • Value Co-creation
    • Communication and Influence Skills
    • Negotiation Skills
  • Multifunctional Account Team Leadership
    • Team Leadership
    • Interpersonal Relationship Skills
    • Cultural Knowledge and Sensitivity
  • Overall Relationship & Outcome Management
    • Responsible for the Corp Customer Relationship
    • Customer Orientation
    • Accountability for Business Outcomes
• SAM Program/Organization
  (452)
  • Customer selection/segmentation & prioritization
  • Organizational structure& management
  • Institutionalization through Communication & Change Management
  • Executive Sponsorship Program Structure
  • SAM Talent Management
    • Director/VP of Strategic Accounts Position
    • Strategic Account Manager Position & Goals
    • SAM Competency Model
    • SAM/Team Compensation
    • SAM Talent Sourcing, Selection & Career Path
    • SAM Talent Assessment & Development
    • Coaching By SAM Manager
    • SAM  KPIs/Performance Metrics
  • Customer Value & Co-Creation
  • Account Management Processes
  • Knowledge Management Systems
  • Enterprise Alignment
  • Strategic Account & Program Metrics
  • Continuous Improvement & Innovation
• C-Level Engagement
  (119)
  • Corporate Vision & Customer Strategy
  • SAM on the CEO Agenda
  • Business Case for SAM
  • SAM Governance Models
  • Executive Sponsor Implementation
  • Managing Strategic Growth
  • Go-to-market Strategic Customer Pricing
• Buy Side Perspective
  (68)
  • Procurement/Strategic Sourcing
  • Supplier Relationship Management
  • Supply Chain Management
  • Buy-Side CxO Engagement/Strategy

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SAMA is the strategic account management profession’s only nonprofit membership organization dedicated to advancing the art and science of business-to-business strategic relationships between customers and suppliers.

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