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Steria: why account managers need strategic marketing
Author: Bev Burgess, director, BurgessB2B Ltd.
Velocity Magazine | September 30, 2011
For strategic account managers who recognize that the difficult economy represents an opportunity and who work at a corporation willing and able to take a long-term view of its client relationships and invest to support its key clients, things aren't all doom and gloom. The company Steria does this by drawing on strategic marketing techniques to gain insight into its most important accounts?insight it then uses to create propositions that will deliver value both for its clients and itself.
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